Dear Members,
Click Here to view & download our official 2021 Holiday Marketing Calendar, which contains dates for all group holiday campaigns/circulars, as well as our regional promotional holiday sweepstakes. This will be your guide for our Group digital marketing & holiday marketing campaigns for the year. (Note: dates may fluctuate to coincide with MFG promotional windows.)
Click Here to view & download our 2021 Funding Tiers for all members by brand. This important information can be used as you complete the Digital Campaign Preference Questionnaire. The Digital Campaign Preference Questionnaire allows you to choose your preferred brands for the year’s digital campaigns, indicate your primary store location for geo-targeting purposes, as well as how you want to geo-target (radius or zip code). As in 2020, this information will be used to run advertising on your dealership’s behalf throughout the calendar year. (Please note you will have the opportunity to modify as necessary if preferences should change during the year.) If you do not complete the linked questionnaire by Friday, March 5th at 5pm, we will default to using your preferences from 2020:
For 2021 (Spring Savings 2021 - Presidents Day 2022) we will run advertising for all qualifying members ranked Tier Elite or 1-4 for your selected Top 3 Brand choices and GE. If you choose Whirlpool as one of your top 3 choices you will get 2 WRL Corp brands (brands chosen depending on rankings). Please look over your qualifying earnings by brand carefully to help determine which brands you choose to promote this year.
As with 2020, we will continue to offer Tier 5 dealers the opportunity to advertise with your top brand choice (one brand even if WRL Corp is chosen) to ensure all members get the opportunity to promote in 2021. This will be offered for the following holidays:
Presidents Day, Memorial Day, J4, Labor Day & Black Friday
Your NEAEG Marketing team has chosen to run our group holiday promotions with AVB Marketing this year beginning with our Spring Savings Event. AVB will reach out to dealers who have not granted agency access to request access to run these campaigns on your behalf. These requests will come directly from AVB Marketing. Many of you may have already completed this step as we ran ancillary campaigns with AVB this past year. These campaigns will include the following tactics by spend (note: adjustments may be made once we have time to review campaign’s effectiveness):
Spring Savings is a Use-it-or-Lose-it Holiday! — Don’t miss out on funding due to non-participation in our Use-it-or-Lose-it program. This program includes the following requirements:
Sign up at least 1 person from your store to receive Text Alerts; Register Online at www.neaegmarketing.com
Be engaged with the Business Listing Tool (provided by AVB) to keep your store data accurate. This includes logging in and updating store data once per month to ensure accuracy. Contact AVB for details: Jocelyn Parker Jocelyn.Parker@AVB.net or Tricia Perrotti Tricia.Perrotti@AVB.net
Use the Promoboxx Platform and share social media posts, either automate via the platform (which can now be done by brand; 55% of members choose this option and posts are set to a schedule which your NEAEG Marketing team determines) or manually share one post per month
Complete the Use-it-or-Lose-it steps listed above and you are APPROVED for group digital campaign participation for the Spring Savings 2021 Event (our first Use-it-or-Lose-it event of 2021!)
If you have any questions, please contact Tyler Cyr or me.
Thank you in advance!
Kara Morgan
Director of Marketing/Member Services
Direct: 508-298-7424
Mobile: 508-254-4206